SEO-promotion of an online casino website

Goal:

Project features:

A highly competitive niche — there are a lot of identical sites on the Internet, Google did not index the site, it is very difficult to promote in such conditions. The problem is solved by unique meta tags and content.

What we did:

  • Conducted a technical audit of the website.
  • Based on the technical audit, we prepared a technical specification for the developer.
  • Compiled a semantic core.
  • The semantic core is a list of search queries from users. It is formed to understand the needs of the target audience.
  • Made unique meta-indexing tags, title, and description.
  • Title — the main heading on the page. Depending on the promotion strategy, it is written based on the compiled semantic core.
  • Description — a page content summary. It is necessary to form a brief content on the search results page.
  • Prepared a specification for a copywriter.
  • We placed unique content on the site — rewrote all text blocks.
  • We started a Blog — wrote unique thematic articles, made internal linking.
  • Selected platforms for placing reviews with a link to the website (crowd links).
  • Placed crowd links on the previously selected platforms.

Positions

before

after

Online casino

>100 

1

Virtual casino

>100 

1

Online casino games

>100 

1

Online games of chance

>100 

1

Playing casino

>100 

1

Casino for real money

>100 

1

Best online casinos

>100 

2

Online casino for real money

>100 

2

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