Yes, there is a difference in promoting a young and old website. Here, it refers to a young and old domain. A domain name is the address of your website. A website is considered young if it is less than 1 year old. If you simply redesigned your website but kept the same address, the website’s age is preserved.

What Age and Why is it Important?

A search engine thinks roughly like this: the older the site, the older the company. If a company has been on the market for 10 years, it’s likely to be reliable. Therefore, a search engine has chosen this criterion as one of the 800 factors by which it evaluates the quality of a site.

Many entrepreneurs immediately think of buying an old domain and taking advantage of someone else’s reputation. We dissuade enthusiasts for the following reasons:

You probably don’t know the history of the domain. And what if it has a filter or was poorly promoted? Why take on someone else’s mistakes?

You may not be able to find out the previous theme of the domain. Search engines assign a theme to a site, and its change will look suspicious to a search engine.

Here’s a question: what, then, should I wait until I’m old? No, of course not! You can work with a young domain. Just build your work accordingly.

If you created your site just yesterday, the first thing you should start with is indexing. When you enter a specific query into a search engine, the response appears within less than a second. This happens because Yandex and Google have already downloaded the content of your site to their databases, processed them, and determined their quality and relevance to certain queries. If a robot were to only search for existing sites on the topic after a query, it would likely take a day or two. This process is called indexing. To have a chance to be shown to a potential client, your site needs to be known to a search engine.

How to do it? You can simply wait. This is a simple method. A search engine will learn about your site itself. They have their own methods, don’t worry. You can speed up the process and ask a robot to index your site. This can be done through a service called «add url».

In Yandex: http://webmaster.yandex.ru/addurl.xml

Google’s add url is located at: http://www.google.com/addurl/

So, your site is indexed. But it will not start showing up immediately, nor for all keywords. I recommend starting with low-frequency queries. This term refers to words that are searched less frequently. For example, among the queries «buy refrigerator» and «buy Indesit DS 320 W refrigerator», the second query will be a low-frequency query.

Fortunately, not all low-frequency queries are bad. In the second case, a person has already done a lot of work to select a model and is ready to buy a specific one. In the first case, it’s likely that someone is just starting to choose options. Moreover, the competition for such queries is lower, and you have a real chance, even with a young site, to be in the top.

It’s clear that you should have many such queries.

What not to start with is high-frequency and high-competition queries. For example, it will be very difficult to promote a new site in the banking sector, mortgage, without a large budget.

Another feature of promoting a site is only internal optimization. This means that for about six months, you need to work on your resource, but not buy links from other sites. From a search engine’s point of view, it looks strange if a site has just been created, but has hundreds of links to it in the first month. For a robot, this looks like manipulation and an attempt to deceive the search system. Therefore, you may face punitive sanctions.

Where can you place links to your site without getting banned? 

In your social media

In good reference books in your city

From your supplier

Review sites

So, you can promote a young site, but it’s a long and laborious process. I didn’t describe the standard procedures: gathering a semantic core, writing meta tags, and so on. This is used for promoting all sites, including young ones.

Honestly, I started promoting my site in the second year after its creation. Not because I’m smart and well-informed, but simply because there’s already a lot of work to do with a new business. And only after that, the site started to promote quite quickly after our manipulations took hold. It even occupied the top spots in our city.