SEO-promotion of the online casino

Goals:

Features of the project:

— Highly competitive niche of gambling and online casinos
— The need to comply with all legal requirements
— The task of popularizing the brand and increasing the trust of the audience

What we did:

  1. Audit of the site and competitive environment
  2. Semantic core and keyword clustering
  3. Technical audit and elimination of SEO errors
  4. Optimization of content and site structure
  5. Internal linking of pages
  6. Work on improving usability
  7. Building an external link mass
  8. Monitoring and regular optimization
  9. Control of positions in search results
  10. Performance analysis and strategy adjustments

Positions

before

after

Legal online casinos

>100 

1

Licensed online casinos

>100 

1

Online casino in hryvnias

>100 

1

Online casino in rubles

>100 

2

Online casino with free spins

>100 

3

Results:

— Increase in organic traffic to the site by 47% in 6 months
— Bringing the site to the top 5 for 80% of key queries
— Increased brand awareness by 23% among the target audience
— Increase in the number of new players by 29% 
— Increasing conversion and business profitability

Thanks to comprehensive SEO-promotion of the online casino, it was possible to significantly strengthen its position in the market and attract more customers.

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