SEO-promotion of the online casino
Goals:
- Increase in organic traffic to the casino website.
- Bringing the site to the top 10 results for key search queries
- Increasing brand awareness of the among the target audience.
Features of the project:
— Highly competitive niche of gambling and online casinos
— The need to comply with all legal requirements
— The task of popularizing the brand and increasing the trust of the audience
What we did:
- Audit of the site and competitive environment
- Semantic core and keyword clustering
- Technical audit and elimination of SEO errors
- Optimization of content and site structure
- Internal linking of pages
- Work on improving usability
- Building an external link mass
- Monitoring and regular optimization
- Control of positions in search results
- Performance analysis and strategy adjustments
Positions
before
after
Legal online casinos
1
Licensed online casinos
1
Online casino in hryvnias
1
Online casino in rubles
2
Online casino with free spins
3
Results:
— Increase in organic traffic to the site by 47% in 6 months
— Bringing the site to the top 5 for 80% of key queries
— Increased brand awareness by 23% among the target audience
— Increase in the number of new players by 29%
— Increasing conversion and business profitability
Thanks to comprehensive SEO-promotion of the online casino, it was possible to significantly strengthen its position in the market and attract more customers.
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